If you’ve ever looked at your dog mid-spa treatment and thought, “If only I took care of myself half as well as I take care of this pup, I'd be unstoppable” — you’re not alone.
We've recently received the most fabulous news: the glamorous folks at Pomeranian Beauty (yes, it’s a real company, and yes, they take canine maintenance very seriously) are now using our Alkanatur Shower Filter in their luxury dog spa.
That’s right — our filter is officially pom-approved. And while we always knew we were good, we never imagined we’d be part of a world where tiny dogs get bubble baths in pink-tiled sanctuaries while listening to spa music and soaking in chlorine-free bliss.
But let’s be honest… is this just over-the-top cuteness? Or is there real science behind it?
Turns out, Tinkerbell might actually be onto something.
The Real Tea (or...Water?): Why a Shower Filter Matters
Most of us know that recycled municipal tap water contains chlorine — added to kill bacteria and make it safe to drink and bathe in. That’s great for public health, but less great for our skin and hair. Here’s why:
Chlorine strips natural oils: When you shower in chlorinated water, your skin can feel dry, tight, or itchy afterward — because chlorine strips the sebum (natural oil) from your skin and scalp.
Irritation and sensitivity: People (and animals!) with sensitive skin, eczema, or allergies can experience flare-ups after showering in chlorinated or chemically-treated water.
Hair woes: Chlorine can weaken hair strands, fade color-treated hair, and leave your locks dry and brittle.
Inhalation exposure: Hot showers can release chlorine vapors, which you then breathe in. This isn't great for your lungs over time — especially in small, enclosed bathrooms.
That’s where our Alkanatur Shower Filter comes in. It removes chlorine, heavy metals, and other potential irritants using natural filtration materials like activated coconut carbon — no sketchy chemicals, no nonsense. Plus, it’s built to last longer than many other filters on the market (10 - 12 months - about a year's worth of pure water).
The result? Water that feels gentler, smells better, and actually helps you (and our animal companions) retain moisture, shine, and softness.
Dogs Don’t Lie
We’ve always said that our filter helps people feel pampered, but now we can officially say it passes the fluffiest, pickiest test out there.
At Pomeranian Beauty, these pups aren’t just getting shampooed — they’re getting a full-blown wellness experience. And when they chose to incorporate Alkanatur into their spa setup, they weren’t just making a statement about luxury. They were choosing a product that actively supports skin health, fur softness, and gentle cleansing — naturally.
So the next time you're scrubbing away under a toxic chlorine cloud, remember: somewhere out there, a pup is luxuriating in filtered bliss, and your shower could be that fabulous too. Soft skin, shiny hair, and fewer chemical irritants sound pretty good, right?
Treat yourself. Or at least try to catch up to your dog.
